Notable Gigs

Click on a link below to view some of the high-profile projects we've been involved with:

Aereo Launch Event The EBie Awards Pinnacle to the People Mobile Tour
Petco Adoption Reunion Move the Crowd Event Kodak "Hero" Event
Sundance Channel HQ Amway Media Event LOHAS
Grow NYC 40th Anniversary Gala Food Network Magazine Petco Fun in Fashion week
Bravo – Top Chef Bravo – Project Runway Green Depot Launch Party & Earth Day
Beijing Olympics & Torino Olympics USA Upfront Telemundo Upfront
GE Symposium Nashville Star MSNBC Entertainment Hot List & MSNBC at the Movies
USA Network Tea & Biscuit Fundraiser NBC Upfronts American Film Institute Life Achievement Award
US Open Opening Night Party  

Aereo Launch Event


Description:

Live Broadcast Television Meets the Internet = AEREO

AliKat Productions created a cutting-edge, streamlined media launch event announcing Aereo. This invitation only event, provided an opportunity for media to engage with the platform, participate in demo’s and meet the Aereo team. Barry Diller introduced Chet Kanojia, founder and CEO or Aereo, who presented the new platform and unveiled the antennas.

The event took place on Tuesday, February 14, 2012 in NYC at the IAC HQ.

Based on the clients direction, we split the event space into three sections, an intimate presentation space utilizing the high-technology screens and equipment that the IAC had to offer, a lounge area for guests to relax and enjoy lunch while engaging in conversation about Aereo, and a media area was set-up with trained engineers answering general questions and conducting demo’s. iPads and other mobile devices were on hand for those who did not have proper capabilities.

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The EBie Awards


Description:

The EBie Awards™ are for people working in Existing Buildings who have made great strides in improving their environmental performance but who may otherwise go unheralded. The EBies™ recognized significant and measurable environmental performance improvements in existing buildings among building owners and operators, engineers, consultants, retro-commissioning agents, lighting designers, landscape architects, and tenant groups. AliKat productions was hired to produce and direct the event held at the Hard Rock Cafe in Times Square.

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Pinnacle to the People Mobile Tour


Description:

The PINNACLE FOR THE PEOPLE MOBILE TOUR was the first-ever Pinnacle Pet Nutrition dog food tour designed to increase brand awareness of Pinnacle Pet Nutrition in the brand’s six key markets, encourage consumers to make a purchase and become loyal Pinnacle customers, and introduce Pinnacle Pet food through sampling.

Event Highlights:

A beautiful Mercedes Sprinter van cruised around town with Pinnacle brand ambassadors. The 14 foot long by 9 foot tall van boasted leather seats, built-in WiFi, X-Box, large storage space, and a vast surface area for branding.

Our team wore eye-catching purple shirts with branding on both sides, hats and carried 100% recycled totes filled with samples, coupons and digital dog tags. Dogs, from city to city and parks to beaches, jumped at the opportunity to see what the Pinnacle bag had in store for them.

Pinnacle to the People tour updates were posted throughout the day on Facebook and Twitter to build excitement for the tour and keep people abreast of where we were heading. Social media spike in followers for both platforms occurred one week after the launch date.

Through hard work and dedication from our team both on-the-ground and in-house all the clients goals were met.

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Petco National Adoption Reunion (2011)


Description:

The PETCO NATIONAL ADOPTION REUNION celebrated and highlighted Think Adoption First. Anyone who had ever adopted a pet or supported pet adoption attended this major media event. It celebrated pets as well as the organizations that make pet adoption happen. The event took place on October 4, 2011 in NYC’s Central Park, Naumburg Bandshell.

Event Highlights:

Festival environment with vendor & partner booths and adoptable pets

Cause component with major donation presentation by Petco Foundation to the Mayor’s Alliance for NYC’s Animals

Free celebration concert for attendees by Sony Music Entertainment artist Gavin DeGraw

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Move the Crowd Event (2011)


Description:

MOVE THE CROWD LAUNCH EVENTS took place on November 4, 2011 at Helen Mills in NYC. The day started off with a ONE DAY TRAINING INTENSIVE for 100 Entrepreneurs. This was a comprehensive training led by the founder and renowned business experts, with special presentations given by select corporate and community partners. A celebratory VIP COCKTAIL RECEPTION for 150-200 people with open bar, hors d’oeuvres and gift bags closed out the day. It was hosted by prominent business, corporate and philanthropic leaders.

Mission:

Move The Crowd is the nation’s first entrepreneurial training company dedicated to helping the next generation stay true, get paid and do good. Founded by renown artist, activist and social entrepreneur, Rha Goddess, Move The Crowd focuses on urban cultural creatives and innovators who are re-defining what it means to handle our business.

http://www.movethecrowd.me/

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Kodak "Hero" Event (2011)


Description:

For the KODAK “HERO” PRINTER EVENT on November 14, 2011 at Hearst HQ, we created an engaging, stylized, must-attend product showcase highlighting the new line of HERO Printers. This includes Kodak’s new cloud connected printers, placing emphasis on the capability to print anything from anywhere and from any internet connected device. Product demos and key spokesperson were on-site to introduce the new lines to magazine editors.

The space provided room for guests to interact with products as well as engage in conversation with clients. The Kodak products and descriptive materials were highly visible as guests entered the room.

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Sundance Channel HQ (2011)


Description:

SUNDANCE CHANNEL HQ was a live, interactive manifestation of the Sundance Channel brand, welcoming Sundance Film Festival attendees to experience the channel firsthand and seamlessly integrating sponsors into the distinct physical and virtual environments.

Mission:

Introducing and integrating network talent and programming to the channel’s target audience on-site

Event:

Broadcast center for on-air coverage and interviews with celebrities & filmmakers, which visitors could view live on-screen.

Media Center, welcoming press, bloggers and consumers to work, charge and relax.

Meeting place for talent, filmmakers and consumers alike to hang out and grab a bite.

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Amway Artistry Media Event (2011)


Description:

AMWAY MEDIA EVENT was an opportunity for the client to promote the relationship with Miss America, while introducing and showcasing new products and the executive team.

Event:

Created a vibe that was appealing and functional for make-up artists, Miss America and Amway executives to interact with the press. The products and press materials were highly visible as guests were welcomed into the room.

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LOHAS (2009,2010,2011)


Description:

LOHAS (Lifestyles of Health and Sustainability) is the leading edge of positive transformation for people, planet and profit. They provide the opportunities for businesses to connect, develop relationships and share ideas. Every year they host an Eve of Sustainability After Work Networking Reception & Media lunch. These invitation only events bring together leaders of LOHAS businesses for an evening of networking, discussion and creative collaborations. The event has been hosted at Green Depot, Cloudagh Studios, Rouge Tomate, and The Loft.

Objective:

To provide business and media awareness to LOHAS network and its sponsors in the NYC area.

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Grow NYC 40th Anniversary Gala (2010)


Description:

GrowNYC is the largest environmental organization in New York City, reaching 2 million New Yorkers annually through hands-on programs and resources.

Mission:

GrowNYC is a hands-on non-profit which improves New York City’s quality of life through environmental programs that transform communities block by block and empower all New Yorkers to secure a clean and healthy environment for future generations.

Event:

An extraordinary evening celebrating GrowNYC’s 40th Anniversary with an intimate gala celebration honoring founder and honorary chair Marian S. Heiskell with special guest Mayor Bloomberg.

First big event at Tom Colicchio’s restaurant, Riverpark. Chef/Partner Sisha Ortúzar prepared a four-course meal featuring Greenmarket ingredients.

200 Guests had the opportunity to meet farmers, volunteers, and friends of GrowNYC and learn more about the programs during the pre-dinner cocktail party.

A timeline installation made of recycled materials incorporated archival materials walked attendees through the organization’s history.

All attendees had the opportunity to enjoy a pop-up Greenmarket as they filled their own gift bags, choosing from local apples, squash, honey, jam and more at our “farm stand” on their way out. The Gala was a carbon-free event, compliments of Green Mountain Energy.

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Food Network Magazine NY Lounge Event (2010)


Description:

First NY Event, Kick-off the Food & Wine Event in NY that Week.

2 hour cocktail event with extensive sponsor menu integration and sponsor signage.

Food was the focus with recipes coming from the magazine, the kitchens, sponsors and collaboration with the venue.

Opportunity for talent to meet subscribers and advertisers.

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Petco Fun in Fashion Event (2010)


Description:

For Petco's "Fun in Fashion Event", we set up a installation in-front of store to grab attention and drive traffic inside. We wanted to make guests feel like they are entering a park with a “green" carpet and Petco Step & Repeat banner. Inside guests had the opportunity to shop the store and sip on specialty mocktails, like Meow-jitos & Salty Strawberry Dogaritas. Guests were able to take photos with the Petco mascots add walk away with branded printouts and coupons with charm key chain.

Objective:

Generate buzz about the look of the new store in Union Square and promote new fashion line for dogs.

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Bravo — Top Chef (2006)


Description:

The Top Chef 2 launch party took place on October 17th at Craftsteak in New York. Over one hundred high level clients attended the event which was attended by Padma Lakshmi, Tom Colicchio, Gail Simmons, and Top Chef contestants from season one and season two.

Objective:

Generate press and viewership on the day of the premiere, thank the sponsors and partners for their support of the show and create interest and buzz among potential advertisers who attended the event.

Theme:

The event was a tasting from the menu of Top Chef season 1 winner Harold Dieterle’s upcoming restaurant, Perilla. Bravo, Top Chef, and Harold signage was spread throughout the venue. There were monitors with looping video of the contestants from Top Chef 2 and as the night ended everyone left with Bravo and Top Chef branded gifts such as glass cutting boards.

Results:

All in all the night was a complete success and everyone had an amazing time.

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Bravo — Project Runway (2004, 2006)


Description:

The Project Runway 3 Launch Party took place on July 11th at Buddha Bar in New York. Over five hundred people attended the event including Heidi Klum, Tim Gunn, and Project Runway contestants from season one, season two and season three.

Objective:

Generate press and viewership on the day of the premiere, thank the sponsors and partners for their support of the show and create interest and buzz among potential advertisers who attended the event.

Theme:

“Everyone’s on Pins and Needles” was the theme. Heidi’s catchphrase was complimented with life size pin cushions displaying the new cast, sponsor logos, and Bravo logos. Those who did not have the opportunity to mingle with Heidi personally had the chance to mingle with her digitally. There was a digital photo booth set up for everyone to be a part of Heidi’s “Pins and Needles” campaign, making for a memorable keepsake from the event.

Results:

The pin cushion was one of the elements that pulled the whole venue together making the night a complete success and sponsors very happy.

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Green Depot Launch Party & Earth Day (2009)


Description:

Green Depot opened its flagship 'LIVE' retail store in Manhattan in February 2009 and Ali Kat Productions was hired to produce the launch event as well as develop campaigns that would help raise awareness and market the company. The event was attended by key green experts and notables, who enjoyed passed hors d'oeuvres and cocktails. The 3,500-square-foot is on track to becoming a platinum LEED-certified space.

Objective:

Raise awareness and market the company.

Theme:

The store is designed to empower consumers and professionals with the basic tools they need to design and build smart, practical, environmentally friendly spaces. The environment encourages interactive discovery, showcasing green products via a variety of unique features: Green Depot Icon System, Light Booth, GD Cleaning Station, Zero-VOC Paint Bar, Building Slices, D-Desk Center, GD Baby, & GD Found.

Results:

A successful event and great turn out!

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Beijing Olympics (2008) & Torino Olympics (2006)


Description:

Developed an extensive client program for both the Torino & Beijing Olympics, which was attended by approximately 4,000 people over the course of two weeks. This included securing venues, hotel accommodations, travel, food & beverage, transportation, event tickets, activities, merchandise development and more.

Objective:

Raise awareness about Olympics on NBC and provide clients and Olympic sponsors an experience of a lifetime.

Theme:

Design elements for the Beijing Olympics included creating a cool Hospitality lounge at the client hotel and the planning and development of the NBC-GE Suite which was located within the Olympic Hospitality Center in the central zone of the Olympic Green. The overall concept for the design of the hospitality tent was to create a stylish & comfortable hospitality space, with a distinctive 'sports bar' ambience & a 'cool' atmosphere - an environment that is smart & relaxed allowing the guests from NBC Universal & GE to relax, converse with colleagues, eat, drink & watch the games on the surrounding screens. The focal point of the space is a white illuminated bar, which stretches the entire length of the suite. The simple counter design is enhanced by an oversized 'ever green' ceiling-to-floor 'hanging' garden of (artificial) ferns, mosses and orchids.

As part of each program, NBC Universal would host an evening cocktail event off-premise, and in Torino this was held in an old palace called Palazzo Madama. To highlight the ruins we added ambient lighting, high tables and illuminated bars and lounge vignettes, NBCU gobos and projections were displayed on walls throughout the space.

Results:

Both programs where successful and memorable.

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USA Upfront (2007, 2008)


Description:

The Upfront Event is a premiere marketing showcase for the Network and an integral driver of USA's revenue success. A celebratory cocktail party at which USA entertains media buyers, high-end advertising clients, talent and press. In 2007 they hosted one event in NYC at The Modern restaurant, in 2008, expanded the Upfront events to three markets - NYC, LA & Chicago. Each event was attended by key Ad Sales clients, Press & Talent.

Objective:

To celebrate USA's position as the #1 cable network in all demos. To showcase the unprecedented slate of original programming both in development and on-air for the year ahead. To introduce the high-caliber talent of USA scripted originals to advertising clients and press.

Theme:

In 2007, the venue branding reflected the USA "Characters Welcome" brand image while keeping with the clean, modernist aesthetic of the restaurant. In 2008, with the addition of two markets, we created a consistent and branded environment again reflecting the USA "Characters Welcome" brand image while also keeping with the ambiance and decor of each venue.

Results:

Each guest was genuinely happy and, as they exited the events, made comments about how great an Upfront it was, so overall a huge success!!

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Telemundo Upfront (2006, 2007, 2008)


Description:

The Telemundo Upfront celebrates the growth and success of Telemundo and showcases the upcoming programming schedule. Each year the events have a definite party vibe where 2,000 Ad Sales, Press & Talent clients mingle and dance the night away, while at the same time reinforcing key messages from the presentation - but in a funky and unique way, as only Telemundo can.

Objective:

To raise awareness of the Telemundo brand and create interest and buzz among potential advertisers who attended the event.

Theme:

In 2005 & 2006 the event was held at NYC's Jazz at Lincoln Center and the branding reflected blue colors and talent images used in the campaign. As guests left the theatre after the presentation they were greeted with passed champagne in blue flute glasses from wait staff wearing "Hacemos (fiestas) para ti" t-shirts (We make parties for you). The event took place in three different rooms each designed to give off different vibes. The Atrium room which was the main cocktail area, included a 40' white bar w/blue uplights, over a silver/blue mosaic textured wall and a 10' Telemundo logo, an 8' ice bar glowed an icy blue from behind. Sixteen feet above the bar was a collection of jumbo and mini plasma screens that formed the shape of the network's famous 'T' for Telemundo. Before or during the dancing portion of the evening, guests had the luxury of relaxing in the balcony space overlooking the Atrium, which was set up as a comfortable lounge, illuminated in reds/oranges to give off a sexy Miami feel. As guests entered the Allen room also known as "Club Telemundo", they were greeted with Mun2 favorite Latin DJ, Frankie Needles, who gave the crowd their favorite Reggaeton, Salsa, Merengue beats. A 5' foot neon Mun2 logo floated above the DJ area, crowning the "Club Telemundo" dance floor.

In 2007 clients gathered at New York's impressive and renowned Rockefeller Center. Guests arrived and walked a plush red carpet in true 'star-studded' glamour. There was a fabulous mirrored reception desk with Telemundo branding that reflects the buzz and activity of the red carpet. Waiters immediately offered guests enticing cocktails - a funky band played center stage with the incredible back drop of Prometheus and the fountain. The Rock Center Cafe was transformed into the Mun2 Room - it was dimly lit with warm colors - rich red velvet drapes created a rich and intimate ambience - it's furnished with dark leather 'club style' furnishings and gorgeous crystal table lamps. New York's hottest DJ spun the latest tunes mixed in with 'old school' beats. The Sea Grill is a high tech hub of activity where guests can interact with the latest digital and media technology. The technology is set up on plinths at various heights, around which guests can gather - as well as on coffee tables within the various lounge setting for more casual interaction.

Results:

This glamorous and exciting party reinforced Telemundo's reputation as one of the hottest events of the Upfront week.

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GE Symposium (2006)


Description:

The purpose of the GE-NBCU Symposium was to discuss the convergence of technology and how it is affecting different business. GE Commercial Finance - Global Media & Communications, assembled a virtual think tank of industry leaders to offer their insights into the critical aspects of new media: content creation and repurposing, intellectual property protection and next generation distribution models. The symposium was hosted at NBC Universal's Studio 8H (SNL studio), and speakers included: David Eun, Google, Bob Wright, NBCU, Blair Westlake, Microsoft, Thomas Hesse, Sony BMG Music Entertainment, Mike Kelley, PricewaterhouseCoopers.

Objective:

Raise awareness of emerging technologies and understand the effects convergence has on different businesses. Learn what it is people, like advertising agencies, need to do to draw attention in such a competitive world.

Theme:

The branding reflected the look and feel of the campaign by incorporating life size hanging and stand-alone images throughout the studio. For the after party at Top of the Rock, we continued to showcase the campaign and in keeping with the clean aesthetic of the space we created window decals to reinforce the messaging.

Results:

An eye opening and informative event with a great turnout. Clients and guests learned a lot and enjoyed themselves, and GE continues to be an innovative industry leader.

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MSNBC Entertainment Hot List & MSNBC at the Movies Launch Party


Description:

MSNBC launch for new entertainment shows was held at the Hit Factory, Gibson Guitar Showroom, filled with food, drinks, TV stars and live entertainment. The two hosts of the shows walked around the event mingling with the guests and running the raffle with the president of MSNBC. Performers included, Shooter Jennings, Regina Spektor, and Martin Luther.

Objective:

The purpose of the event was to raise awareness and create a buzz about two new shows, “MSNBC at the Movies” and “MSNBC Entertainment Holist.”

Theme:

The decor was simple, allowing the lighting to play the biggest role. We used the colors from the campaign to create a cool lounge environment in one room and to highlight the stage area and standing space in the other room. It was also used to showcase talent in signage spread throughout the space and autographed Gibson guitars that hung on the walls. A promotional video ran on plasma screens and played on serving trays with four-inch LCD screens.

Results:

The event was a huge success!

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USA Network Tea & Biscuit Fundraiser


Description:

Designed a charity event to honor the Search and Rescue Dogs from 9/11. Party also promoted tune-in to USA's coverage of the Westminster Kennel Club Dog Show.

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NBC Upfronts (2005, 2006, 2007, 2008)

Description:

NBC Universal Experience was a star-studded attraction showing off all the company's dynamic assets - an event that will inspire new ways to think about NBC Universal, and the way they do business. The event took place at the NBC Experience store and summer garden in Rockefeller Center and was attended by over 2,000 people.

Objective:

Raise awareness about NBCU programming and create interest and buzz among potential advertisers who attended the event.

Results:

Guests were impressed with the new interactive direction NBC took to promote their programming and truly enjoyed meeting all the talent.

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American Film Institute Life Achievement Award

Description:

Created a Wolfgang Puck catered pre-Awards Show cocktail party at Hollywood's home of the Academy Awards, the Kodak Theater. Tom Hanks, Meryl Streep and Robert DeNiro were respectively honored with the AFI Life Achievement Award.

View event on highlight reel.

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US Open Opening Night Party

Description:

Developed a star-studded USA Network Opening Night Party to celebrate USA Network's 20+ consecutive years of presenting the US Open Tennis Championships. Celebrities such as John McEnroe, Kim Catrall, Anthony Michael Hall, Ellen Burstyn, Roshumba Williams and Jesse Martin attended.

View event on highlight reel.

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Nashville Star

Description:

Created and managed execution of NASHVILLE STAR auditions in 25 markets. Over 8000 hopefuls tried out. Also conducted 25 national radio promotions to fly country radio on-air personalities and their listeners to Nashville to attend the show and meet the contestants backstage. Ratings for the finale were up 44% HH.

View event on highlight reel.

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